Even in the UK, period poverty is still a big issue. 1 in 4 women have been unable to afford sanitary products.
Bodyform will use advertising to subsidise sanitary pads.
Bodyform will use the packaging of individual
pads as advertising space.
The brands' advertising will cover the production costs, making it possible
to sell the pads for almost free.
So brands can take a stand against
period poverty and the pink tax.
Trade ads for brands, real pads as DMs
Ads targeted at women
Sold in stores of advertising partners.