Even in the UK, period poverty is still a big issue. 1 in 4 women have been unable to afford sanitary products.

 

 

Bodyform will use advertising to subsidise sanitary pads.

Padverts

Bodyform will use the packaging of individual

pads as advertising space.

The brands' advertising will cover the production costs, making it possible

to sell the pads for almost free.

So brands can take a stand against

period poverty and the pink tax.

Phase 1

 

Trade ads for brands, real pads as DMs

Phase 2

Ads targeted at women

Example ads

Sold in stores of advertising partners.

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