bodyform-logo.png

Even in the UK, period poverty is still a big issue. 1 in 4 women have been unable to afford sanitary products.

 

 

Bodyform will use advertising to subsidise sanitary pads.

Padverts

portfolio bodyform new-03.png
portfolio final-46.png

Bodyform will use the packaging of individual

pads as advertising space.

The brands' advertising will cover the production costs, making it possible

to sell the pads for almost free.

So brands can take a stand against

period poverty and the pink tax.

Phase 1

 

Trade ads for brands, real pads as DMs

portfolio bodyform new-05.png

Phase 2

Ads targeted at women

bodyform 48sheet new nike all pads.png
bodyform examples.png

Example ads

bodyform nike.png

Sold in stores of advertising partners.