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Out Of Focus


It’s much harder for kids to concentrate in school when they haven’t had breakfast.

Their brain response slows down and it becomes harder to concentrate on tasks like reading.

So how can we show people that hunger makes it harder to focus for kids? We showed our audience a sentence that is impossible to focus on.

By using eye tracking and gaze recognition each time someone looks at our headline – it changes to become difficult to focus on.

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This highlights Heinz’ partnership with Magic Breakfast where they supply breakfast for kids who would otherwise go hungry.

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