Change perspective on haircare
 
 

We all want healthy hair but for too long, we've been adding more - more products, more steps, more temporary fixes. Mists for moisture. Masks for shine.

Solution after solution, treating the symptoms... but not the source.

So with our campaign we want to highlight that the answer is right in front of us, just a little further up...

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And it takes a simple shift in perspective to see it. Because healthy hair starts on the scalp, which is why the Dove scalp care therapy wants you to finally focus on the roots instead of the tips. Change your perspective on haircare.