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Goes where lotion won't
Dove Body Wash's new formula gives you a lotion-soft feeling straight from the shower. So you can skip the lotion and still feel silky smooth head to toe – because the new Dove Body Wash does what lotion does, in all the places lotion doesn’t reach.
To promote this we created a campaign, highlighting the countless spots on our body that miss out on moisture if you use body lotion.
EU Version
North American Edit & Director's Cut
Coming Soon
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